Rebranded power tools division maintains commitment to quality

Tools and equipment manufacturer Hitachi has renamed its Hitachi Power Tools to Metabo HPT for its full line of power tools, fasteners, accessories and outdoor power equipment products for North America.

The transition will start from September this year with the launch of MultiVolt under the Metabo brand name, while the majority of products will change over after December 2018. Hitachi Power Tools board member, marketing general management and sales VP Joe Leffler explains that the products will retain current brand identity, and the same colour, model numbers, warranties and battery interchangeability.

“The legacy of our brand has been built over many decades and will exceed all expectations as our name changes to Metabo HPT. Nothing will change about our brand except the name,” he highlights.

The Metabo products will be made by the same people, in the same factories, with the same specifications and focus on innovation that customers have come to expect with the same warranties and service.

Further, old Hitachi Power Tools products will be interchangeable with Metabo HPT products, and the new Metabo HPT products will be interchangeable with old Hitachi Power Tools products and accessories. He states that Metabo HPT packaging and signage at point of sale during the transition will feature both names and logos to clearly communicate the changeover from Hitachi Power Tools.

He explains that, at a glance, customers will easily understand that this is the same brand just under the new name, Metabo HPT.

He points out that Metabo HPT offers an extensive line of professional grade power tools and accessories for woodworking, metalworking, drilling and fastening, concrete drilling and cutting, outdoor power equipment products, as well as a complete line of pneumatic nailers, staplers, compressors and collated fasteners.