A new website dedicated to the sale of pre-owned equipment from across the globe has been launched.
Bell Equipment created the online solution to promote its pre-owned equipment through a dedicated global website, which is also accessible from the company’s website.
The website gives Bell operators and dealers access to a fully integrated platform to advertise pre-owned Bell machines and to buy or sell pre-owned equipment.
“We are thrilled with the result because it gives the group flexibility that did not exist before. For example, Bell UK can now sell its stock in South Africa or through our entire dealer network, and vice versa. The platform gives us the ability to easily manage an integrated internal stock system, upload to our website as well as publish to an external service provider to advertise internationally,” says Bell Equipment Europe, Middle East and Africa MD Doug Morris.
Customers can select a preferred currency and choose to have information displayed in English, German, Russian, French or Spanish.
The website is designed to be easy to navigate and groups machinery according to industry, namely: mining and construction, forestry, agriculture, roads and rehabilitation, crushing and screening, and application equipment.
For each piece of kit there are several photographs and detailed information including the brand, year of manufacture, hours worked, the machine location and the selling price and contact details of the organisation selling the machine. This information can be used to refine a search. In addition, customers can generate an enquiry directly from the website.
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