Wacker Neuson South Africa has recently announced that it now offers ENAR products to the local market through a dedicated sales channel. ENAR is a Spain-based manufacturer of light construction equipment specialising in concrete consolidation and compaction, with a product portfolio that includes a range of internal vibrators, vibratory plates, rammers and walk-behind rollers for soil and asphalt compaction as well as surface products such as screeds.
“We see great potential in this market as our products address the exact needs for sturdy and reliable equipment. This new sales channel will help us reach the right end-customers," notes ENAR MD Markus Einsele.
The products will be rolled out to South African customers in phases, starting with the volume-driven internal and external vibrators as well as screeds. Compaction equipment, including rammers and pedestrian rollers as well as generators, pumps and mobile light towers, will be introduced over the next few months.
A dedicated team will support ENAR customers with full sales, service and aftermarket solutions. Both bring massive experience in construction equipment and recently attended an intensive five-day training programme at ENAR head office in Zaragoza, Aragon, to deepen their understanding of the products and technologies.
Wacker Neuson sub-Saharan Africa MD Dennis Vietze says to ensure that its products and services are accessible to customers, the route to the local market for ENAR products will include dealers. "We have a detailed strategy in place to grow the ENAR sales channel," he says.
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