Nearly a century of innovation and quality from Milwaukee power tools

/ MEDIA STATEMENT / This content is not written by Creamer Media, but is a supplied media statement.

Milwaukee, an industry-leading manufacturer of heavy-duty, portable electric power tools and accessories for professional users worldwide, distributed locally by Upat of Johannesburg, celebrates its 94th year in operation this year. This is testament to the company’s commitment to innovation and quality in a range of industry sectors.

Milwaukee Product Specialist Werner Koch notes that one of the major advantages of Milwaukee is that it undertakes continuous market research to identify the power-tool requirements of its diverse end users. Once a specific tool has been developed, customer feedback is undertaken to ensure that all of these specific requirements have been met, and even exceeded.

Milwaukee can also provide bespoke tool solutions, with the company’s market segmentation focusing on core trades such as building and construction, heating, ventilation, and air conditioning (HVAC), plumbing and electrical, and metal- and wood-working, among many others.

This segment-specific tool offering enables Milwaukee to create a larger product base than any other power-tool brand worldwide, which is the reason why it is able to cater for so many different users and their unique needs. Milwaukee’s tools are built to last, owing to features such as compact brushless motors, in addition to gearboxes made from magnesium, and durable and heat-resistant material that extends the lifespan of the motor significantly.

These POWERSTATE™ brushless motors are supported by Milwaukee’s Red-Link Plus Intelligence system, an onboard electronic system incorporated in every tool to optimise performance and decrease overheating of the motor and batteries.
This revolutionary ‘smart’ system provides for full-cycle communication between the battery, charger, and motor. The system optimises performance by monitoring the internal workings of the tool constantly. In addition, Milwaukee’s advanced Red Lithium battery technology optimises motor performance while under load.

“This all ensures that the battery can give users a 2 000-cycle lifespan, which is on average five times greater than what other power tools can provide,” Koch stresses. Maintenance is minimal and mainly preventative, such as checking that all tools are dust-free and that batteries are fully charged.

Other features designed to make work both safer and more productive include built-in shock absorbers, which also boosts the durability of the power tools, as well as anti-kickback or safety clutches. Particular attention has been paid to safety, such as dead-man switches, while all battery-operated tools have built-in LED lights to illuminate the work area.