Solid demand growth has led conveyor solutions innovator Tru-Trac to upgrade and expand its facilities at Richards Bay, in South Africa’s KwaZulu-Natal (KZN) province, and Middelburg, in Mpumalanga.
“These strategic expansions are part of enhancing our branch infrastructure across major mining regions in South Africa,” says Tru-Trac national sales manager Guy Fitt.
He adds that the company is intensifying its direct support to customers in various ways including product supply, technical support and its installation and maintenance services for conveyor systems.
Fitt highlights that the strengthening of the company’s presence in KZN and Mpumalanga goes hand-in-hand with similar initiatives at established locations such as Rustenburg, in the North West; Kuruman, in the Northern Cape; Cape Town, in the Western Cape; and Steelpoort, in the Limpopo province, as well as its headquarters in Centurion, Gauteng.
Distributors are also being appointed in strategic areas to further enhance responsiveness to customers’ dynamic needs.
“Our operational upgrades include expanded warehouse capabilities, training facilities and advanced service centres, designed to meet the growing demands of our customers,” he explains.
These facilities will offer the company’s complete product lines, including its high performance belt scrapers, belt alignment systems, belt scales and maintenance services, which are all designed to minimise downtime and extend equipment life.
Tru-Trac strategically chose its location in Richards Bay to optimise support for the port and shipping industries, seeking to improve materials handling processes with its specialised equipment.
“A key component of our regional strategy is the addition of skilled personnel,” says Fitt, who adds that the company has doubled its team of service technicians and engineers in these regions.
Further, Tru-Trac is implementing training initiatives at both the Richards Bay and Middelburg sites.
“Tru-Trac’s upgraded facilities are operational and ready to support the needs of current and future clients,” concludes Fitt.
Edited by: Nadine James
Features Deputy Editor
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