Company foundation aims to build customers’ businesses

Manufacturer, merchandiser and distributor of steel Macsteel has established Macsteel Foundation Solutions, a business born of the company’s strategy to reimagine and reengineer its business model to drive growth for the company and create value for customers in the construction industry and across untapped markets in Africa.

Understanding South Africa’s stressed economy, Macsteel has focused on learning to do more with less by investing in expertise, equipment, and stock to offer more products and more services to new and existing customers in the construction industry, driven through the company’s existing sales channels.

“The foundation solutions we offer are steel-based construction and innovative lateral support services and products. “With the incorporation of Foundation Solutions, Macsteel can now offer a basket of steel products and a full range of turnkey solutions to our customers, under one brand, delivered by one team,” says Macsteel Foundation Solutions business development specialist Alex Fernandes.

Macsteel Foundation Solutions is differentiated from conventional construction services in Southern Africa and the rest of Africa, through the provision of the application of sheet piles. Sheet piles have been used in construction for over 100 years, for traditional water conservancy, civil engineering, transport networks, environmental pollution remediation, and sudden disaster control.

“The use of sheet piles is proving to be a modern and innovative solution to solve costly construction and lateral support challenges specifically in Africa. “With the threat of extreme climatic events, the use of sheet piles will become more prevalent in the future, used to protect vulnerable communities and infrastructure in Africa,” adds Fernandes.

He explains that sheet piles are a set of vertical, continuously interlocking sheets that form a flexible vertical wall, called a retaining wall, which is constructed to retain earth, water or any other filling material, to ensure the works area is protected from collapse.

“A significant part of our strategy is focused on partnering with our customers in the early stages of a project so we’re able to provide strategic support from design to installation in providing cost-effective steel solutions to our customers for both temporary and permanent structures.”

Fernandes concludes by noting that the company understands the importance of remaining agile and relevant, and pursuing reinvention means finding new ways to grow the business and enabling customers to grow at the same time.