Aftermarket automotive products supplier Federal-Mogul, a division of Federal-Mogul Holdings Corporation, is now offering the new EON-Titan spark plug range from automotive products manufacturer Champion, which incorporates innovative use of the latest spark plug technology.
Champion has consolidated its range, providing leading car parc coverage of 90% with only 18 product references. This enables retailers to improve stock rotation and reduce shelf space, while still offering market-leading vehicle coverage.
“By combining several technologies into our EON-Titan spark plug range, Champion is able to cover the vast majority of the car parc through a limited number of products. “It is the perfect modern retail solution,” says Federal-Mogul Middle East and Africa aftermarket marketing director Siya Khuzwayo.
He adds that retailers are able to increase sales opportunities, while reducing the required investment in terms of stock costs and required shelf space, pointing out that competitors are only able to offer between 68% to 73% coverage using 17 to 34 products.
The OE-quality EON-Titan spark plugs are suitable for naturally aspirated or turbocharged applications; are pregapped for optimum performance, and benefit from a range of innovative technologies and the latest manufacturing techniques.
Khuzwayo points out that the spark plugs also use a Formula-1- derived ribless technology that ensures maximum flashover protection and increased strength. The complete range is manufactured using premium materials to ensure reliability, proven durability and improved performance.
For naturally aspirated applications, a machined thermal contour centre electrode provides for precious-metal performance features, while turbocharged applications benefit from a platinum fine-wire centre electrode.
Federal-Mogul Holdings Corporation is a leading global supplier of products and services to the world’s manufacturers and servicers of vehicles and equipment in the automotive, light-, medium- and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company’s products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.
Federal-Mogul operates two independent business divisions: Federal-Mogul Motorparts and Federal-Mogul Powertrain.
Edited by: Zandile Mavuso
Creamer Media Senior Deputy Editor: Features
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